Acura “Let the Race begin”
Debuting Saturday night during NBC prime-time programming, Acura’s Let the Race Begin commercial will air extensively on high-profile events in February. The commercial also will be seen as part of Acura’s sponsorship of the NCAA “March Madness” basketball tournament next month and on select cable networks in April. The spot will be supported by a series of digital activations, Acura’s social channels and on the Acura.com website.
Acura’s new TV commercial is a remarkably visually stunning film and technical achievement. Created by Acura’s lead creative agency Mullen, it was shot over three days on location at Fairplex Park in Pomona, CA by director Adam Berg. All of the initial horse racing scenes were performed and filmed live. The after-effects work to convert the horses into metallic creatures took place over the course of four weeks under the direction of the post-production company MPC Los Angeles.